Made for · newsrooms & blogs

You built something readers trust. Attackers are using that trust against them.

Every link you've ever published carries your reputation. Buried in your archive is a silent threat: links that no longer point where you intended. LinkSentry watches every one of them, continuously, and tells you the day one changes.

The state of the link archive
25%
of web pages from 2013–2023 are now completely inaccessible
Pew Research, 2024
23%
of news articles contain at least one dead link right now
Pew Research, 2024
72%
of NYT links from 1998 have fully rotted
Columbia Journalism Review
~2 yrs
average lifespan of a URL before it breaks
Hans van der Graaf, 2017
A real scenario

The 2014 footnote your readers are still clicking.

A health journalist on your team writes a thorough piece in 2014 citing an independent medical research org. That org closes in 2019. Their domain sits idle until 2023, when a threat actor registers it for under $20 and stands up a page that distributes spyware. Your article still ranks on Google. Your readers still click that link, and your name is what got them there.
incidents · sample view◆ ILLUSTRATIVE
CRITICAL
malicious_sites
on /<archive-section>/<year>/<old-article><expired-cited-domain>.example
Target now flagged by threat-intel feeds
CRITICAL
parked_domains
on /<section>/<year>/<old-post><lapsed-citation>.example
Now listed for sale at a domain marketplace
HIGH
newly_registered_domains
on /<section>/<year>/<old-roundup><freshly-registered>.example
Target domain registered very recently, no history
WARN
tls_errors
on /<section>/<year>/<old-write-up><partner-subdomain>.example
Certificate has expired upstream
What makes this hard

Three problems your editorial workflow was never built to solve.

01

The scale problem

A blog with ten years of posts may have hundreds of thousands of outbound links. A newsroom with dozens of past and present journalists faces the same challenge multiplied. No editorial team has the bandwidth to manually audit this.

02

The ready-to-be-hijacked problem

Not all dangerous links are already broken. Some point to domains whose registration is about to lapse, currently clean, days away from dropping. By the time your reader clicks and finds malware, the damage is already done.

03

The trust-exploitation problem

Attackers who acquire expired domains don't need to hack your site. They inherit the trust you built. A new owner can serve SSL-certified, visually convincing content. Readers have no reason to be suspicious — they followed a link from you.

How LinkSentry handles it

Continuous coverage of your entire archive. Past, present, and tomorrow.

Drop in our snippet (or WordPress plugin) and we discover every outbound link via your real readers. Then we run every policy in your config against each one, every day, and tell you the moment something changes.

Discovery
Real-visit-driven, no crawler. Finds links hidden in JS, iframes, and deep archive pages.
Detection
Every enabled policy runs against every URL. Malicious Sites and Parked Domains for hijack defence; Broken Links for SEO.
Notification
Slack, email, or webhook. Weekly digest for steady-state. Page-on-call for critical.
Reporting
PDF + CSV export, scoped to a year, a section, or an author. Ready for the editorial review.

Your archive is your asset. Protect it.

Free 7-day audit. No credit card. We'll send you a PDF of what we find, whether or not you continue.